Pay per Click advertising

Have you seen that great looking link, clicked on it, only to find it is not what you thought it was?  Congrats you have clicked on a Pay per Click advert. 

Annoying? Yes (maybe)!

Sometimes you can discover something you want/need that you had not been looking for.

How do these work?

As the name suggests the advertiser only gets paid when someone actually clicks on the link.  The more clicks the more money, and advertisers love money (people with bills).

Key search words play a big part in the Pay per click.

When a person searches on say Goggle, Google’s algorithm looks at what all the advertisers and chooses a set of adverts that appear in the ad space on the search result page, you have probably noticed the adverts at the top of most search results.

What can Pay per Click be used for?

    • Mostly it is used to increase sales
    • Is can be used to get new customer leads
    • Also it can be used to increase Brand awareness, especially for an emerging business.

Pay per click are especially prevalent when a user is searching for a product or retail outlet, because the search is already geared for sales.

About 404 error

404 Error

Oops, I thought I was going to open a page I was looking for, but all I can see is “404 error”.  This is not helpful.  What does it mean?

404 error means you have tied to access a page and the computer said no.  That is, you have gone to the correct server but the page for some reason cannot display, sometimes called a ‘dead link’.  This could be for a number of reasons:

    • The page may have been deleted but associated links have not been updated.
    • There may be a ‘glitch’ on the server, so the page is not loading.
    • The URL is not correct.

Is there any way I can correct a 404 error?

You can:

    • Check the URL, to make sure it correct.
    • Reload the page, with F5, or shift + refresh.
    • Use a search engine and search for the page.
    • Try to navigate up a level to a previous directory to find the page or navigate to the home page.
    • Clear you cache and clear your cookies.

As a web developer can I customize a 404 error page? You can have your server point to a customised error page, you can style yourself with HTML and CSS.

At least when your page does not display they user can see a nicer error message.